Power in Flux
  • Brammo and TTXGP Announce a Groundbreaking Partnership to Grow Electric Motorsport

    Attachment 1433

    via press release

    ASHLAND, Ore. & LONDON--(BUSINESS WIRE)--

    Brammo, Inc., a global leader in the electric motorcycle business, and TTXGP, the global leader in electric motorsport and the pioneer of zero-carbon emission-free motorcycle motorsport, today announced a strategic partnership.
    The affordable Brammo Empulse TTX electric race bike (Photo: Business Wire)

    The affordable Brammo Empulse TTX electric race bike (Photo: Business Wire)

    Brammo will be developing a racing version of its six-speed Empulse, called the Empulse TTX, for exclusive use of teams racing in the TTXGP World Championship 2013 worldwide programme. Teams racing the Empulse TTX will have an affordable, accessible race-ready platform built with the latest technology and manufactured to the highest quality standards. This Empulse TTX race package includes:

    Full race kit – fairing / headlight removal / associated safety systems ensuring homologation with TTXGP Technical Rules
    One season of entry fees to a feed championship for the TTXGP World Final 2013
    Trackside technical support by Brammo factory-trained technicians
    Logistical support of Empulse TTX to all events
    Range of race performance upgrades to the setup

    Bartels, the newest dealership for Brammo's award-winning electric motorcycle in Los Angeles, is looking forward to competing in the 2013 TTXGP North America Championship.

    Bill Bartels, founder and owner of Bartels, stated, “I'm excited to be part of the evolution of motorcycle racing to clean, green electrics. It's a very exciting time to be involved in motorsports. Our Brammo Empulse TTX race team will connect our customers and employees with competition that will change perceptions and knowledge.”

    Azhar Hussain, the CEO of TTXGP, was thrilled at the alliance with Brammo, saying, “When Brammo were a part of the inaugural TTXGP on the Isle of Man in 2009, we all developed a deep respect for their commitment to zero-carbon motorsport. It's going to be a grand alliance – something that, in retrospect, will see us crossing another milestone in the history of electric vehicle racing.”

    “This is about growing the grid and democratizing our series to make it accessible for new teams to join the next generation of motorsport. With the Empulse TTX, being part of TTXGP just gets easier,” continued Hussain.

    Brammo's Director of Product Development, Brian Wismann, said, “Having been deeply involved with TTXGP since the inaugural event has allowed us to see vehicle technology and the sport develop at an incredible pace. The Empulse street bike was a direct result from this early entry into electric motorcycle racing, and now we have an awesome opportunity to run full circle and take the Empulse back to its birthplace with the Empulse TTX.”

    Wismann continued, “Ever since we met Azhar and his team, we have been impressed with the drive and development of the TTXGP organization and the progress the teams are making in pushing the sport forward not just for Brammo, but also for the industry. We are proud to be part of this TTXGP initiative. It's good for us, good for our industry and good for our sport.”

    TTXGP and Brammo added that riders racing the Empulse TTX in the TTXGP 2013 series will be eligible for cash prizes in each race in addition to performance-based scoring that will count towards and culminate in the award of the prestigious Brammo Cup. The TTXGP World Championship remains committed to an open platform and not a single-make series.

    To register your interest and follow the latest information for the Empulse TTX, you can go to Mavizen.com/EmpulseTTX or follow us @EmpulseTTX.

    About Brammo

    Brammo Inc. is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles, including the Encite, Enertia, Empulse and Engage motorcycles. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain™ systems, including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. To learn more, visit www.Brammo.com.

    About TTXGP

    TTXGP, the eGrandPrix, is an international race series providing a high-profile platform for the development of electric vehicles. Using motorcycles as a resource-effective development platform, TTXGP enables the futuristic technology behind them to be tested in an exciting and challenging way. TTXGP aims to drive low-carbon technological innovation forward, to demonstrate that clean-emission transport technologies have matured and can be fun, fast and exciting. To learn more, visit www.egrandprix.com.

    About Mavizen

    Mavizen is a race technical support function of the TTXGP eGrandPrix. It provides race and logistical support for teams to make the grid and be part of the next generation of motorsport. As well as Brammo, Mavizen also operates as the exclusive worldwide agent for A123 Systems for motorcycling motorsport. To learn more, visit www.mavizen.com.

    Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/...804472&lang=en

    Brammo Inc.
    Adrian G. Stewart, 1-541-944-8895
    astewart@brammo.com
    or
    TTXGP
    Press Office, +44 (0)870 445 0111
    press@egrandprix.com
    Comments 33 Comments
    1. Warren's Avatar
      Warren -
      My mom always said, "If you can't say something nice..." which is why I hadn't commented on this announcement. But since Ted brought it up...:-)

      Aren't the Mavizen and Brammo bikes going after the same customers? And what about the fact that Brammo is now using Leyden cells, and Mavizen is distributing A123's?
    1. teddillard's Avatar
      teddillard -
      Quote Originally Posted by Warren View Post
      My mom always said, "If you can't say something nice..." which is why I hadn't commented on this announcement. But since Ted brought it up...:-)

      Aren't the Mavizen and Brammo bikes going after the same customers? And what about the fact that Brammo is now using Leyden cells, and Mavizen is distributing A123's?
      Wait... so someone actually reads my blog? HA! And the saying is, "If you can't say anything nice, come over here and sit by me." (Alice Roosevelt Longworth)

      Yes... they are the same customers, from what I'm able to gather from a conversation with Azhar a while back, and reading the lines, and between the lines of this story. One of the concerns was that the Mavizen couldn't keep up, developmentally, with the field, and was obsoleted every season, and this looks like the solution to that.

      But. Does this mean Mavizen is going away? I don't know. What batteries? Don't know. Availability? Don't know.

      I'm sorry, but I'm going to say it, and I'm saying it as some hopefully constructive feedback to both Brammo and TTXGP. This looks like a grabbing at straws move to hold on to any momentum that they can to stay alive. As far as I know, Brammo is only delivering... delivering, mind you, one model, the older Enertia, and nobody seems to see fit to correct me on that, so I assume it's right. This is just one more model that Brammo is talking about, that they aren't making. Even for me, there's a threshold for my tolerance of vaporware announcements, and this one is well over that.

      As far as the TTXGP goes, this seems like a way to get out from under the "Conflict of Interest" bull****, and yes, it's BULL****, that they never should have paid any attention to in the first place. So now they can say they're not their bikes. That's awesome, but so far they're not even bikes, and this is about the third version of the Mavizen formula announced and promoted, yet not really delivered on.

      My advice to Brammo and TTXGP? Settle down and pull your **** together. I don't know what's going on behind the scenes, but anyone who can connect the dots is coming to the conclusion that things are looking desperate.

      Yeah I'm pissed that both TTXGP and Brammo elected to not make this announcement to their loyal grassroots network first, since we've all worked really hard to help build the brands (for NO MONEY - again my love for current crowdsourcing Marketing), but whatever. I got two fairly lame excuses, one from each about why that was.

      Maybe they've decided that "free" marketing through "Social Networking" really wasn't all it was cracked up to be and now have to actually build a brand the old fashioned way. (Before you pick on this comment, please be aware I've been following the Brammo statements about their "revolutionary" marketing strategies almost since day one...)

      At the very, very least, this looks to me like the two organizations are unable to implement a coherent PR and Marketing strategy... which succeeds in only reinforcing the impression of panic.

      Sitting down now...
    1. markcycle's Avatar
      markcycle -
      Not just an Empluse but a six speed Empulse Them rendering and photo artist are going to be busy as will the fantasy/specologist. Hook up the connector the Matrix has begun.

      Now the TTXGP had to do something because the Angi motor is burning up on almost every bike, every race, either that motor gets a big upgrade or its over for the Angi in the racing world (you heard it hear first).

      I'm thinking Azhar couldn't find a new motor for the Mavizen or is contractually tied to the Angi motor for that bike.

      It's not looking good for those of us who refuse to plug that connector into the back of our necks

      What even more sad is that the winning bikes in the TTXGP are million dollar machines that will never in the short term filter down to a consumer price level. So what if they can approach a 600CC machine in performance, I can buy a 600 or 1000cc racing machine or one that is close to a racing machine for cheap. All this does is raise expectations on something that will never happen anytime soon. Including at these race performance levels the Empluse, or even close to race performance levels.

      In the long run showing the consumer things they can't buy hurts the E-Motorcycle market. It may be good for raising capital, in that venture capitalist love fairytale stories. I really need to learn how to spin a fairytale, it's just not my style. Even Zero can't match or even come close to the sit around the campfire tall story fairytales of Brammo.
      At least Zero is doing what it can to bring it's bike up to road worthy spec before the company runs out of money or is purchased by Polaris (rumor). All Zero has to do at this point is put a big ass battery in there bikes for cheap, get rid of the Angi, go BLDC or induction motor and they would own the market, I know, easier said than done. But if you are already losing money with no end game in sight, then I say go for it.
      Like Tesla, if they show a bike that is a large step above the rest in terms of range and can really make and sell them even at a lose, maybe they could go public. Zero should have Tesla make them a battery pack, as Toyota is doing in the RAV4 model.

      But I do hope the TTXGP grows and E-Motorcycles get a foothold in the motorcycle world.
    1. Warren's Avatar
      Warren -
      "What even more sad is that the winning bikes in the TTXGP are million dollar machines that will never in the short term filter down to a consumer price level."

      I just got back from the Vetter Economy Challenge at Mid-Ohio. My rant about this really belongs over here.

      http://www.elmoto.net/showthread.php...f-aerodynamics
    1. Nuts & Volts's Avatar
      Nuts & Volts -
      Thanks all of you for sharing your opinions. I appreciate that you'll share these openly. It really helps me understand the business side of things.
    1. jazclrint's Avatar
      jazclrint -
      Just checking, and here I am comparing the ICE industry to the electric industry, but lets assume that what I have been hearing that the e-bike market is better off going after established motorcyclists than bringing in new people is true. So these folks are pre-programed in the world of proven ICE marketing. To follow the logic about having really fast bikes on track that are not yet affordable for the street means tat MotoGP and Superbike racing that produces bikes that cannot be reproduced cheaply for the street is a vain endeavor and has done the factories no good at all as far as marketing, sales, and development. And that people are not willing to wait a few years for the technology to trickle down? I'm just checking because I must have been living in an alternate universe.

      It is my feeling that this weekend was huge. Now that the ICE guys have seen the lap time capable in such a short time, they will wait. there are ICE fans now that feel that the age of the electrics is just a matter of time.
    1. Richard230's Avatar
      Richard230 -
      I spent the money that I had saved up to buy an Empulse (that I "preordered" last year about this time) on new double-pane insulated vinyl windows for my 40-year old home. I figure that was a better use of my funds than having them sit in a savings account making 0.2% interest and hoping the the Empulse gets on the market some day. At least I should be a little warmer this winter.
    1. billmi's Avatar
      billmi -
      I didn't get anything from this even hinting about a change from Mavizen.

      I don't know how it's done in motorcycle racing, but this sounds a lot like the sponsorships in tournament paintball, where a sponsoring manufacturer puts league specific firing modes in their marker and has factory techs at all of the league's events.

      From the release I expext the Empulse TTX will br an Empulse RR with the manufacturer's assurance that it's league compliant.

      More power to them both (Brammo and TTXGP but I'm still dubious of the idea that there are many potential teams who want to race electric on a bike that someone else built (and I'd love to be wrong about that).
    1. teddillard's Avatar
      teddillard -
      Quote Originally Posted by jazclrint View Post
      I'm just checking because I must have been living in an alternate universe.
      Um, yeah. You do. You're a racing fanboy. Just so you know, the General Public doesn't follow motorcycle racing, forget about electric motorcycle racing. The Speed Channel news didn't even mention the TTXGP. Plus, pointing towards historical strategies to sell motorcycles doesn't really work, considering the industry is in a sales-freefall mode. The most successful motorcycle ad campaign in history was the "You Meet the Nicest People on a Honda" ad, selling the Honda Cub. (Yeah, I know Richard, you owned one... )

      Here were the top selling bikes of 2010:

      1 Honda CBF 125 1,484 2.4%
      2 Yamaha YBR 125 1,198 1.9%
      3 Yamaha YZF R125 1,152 1.8%
      4 BMW S 1000 RR 1,009 1.6%
      5 Honda CBR 1000 RR 919 1.5%
      6 BMW R 1200 GS 838 1.3%
      7 BMW R 1200 GS ADVENTURE 778 1.2%
      8 Yamaha XC 125 733 1.2%
      9 BMW R 1200 RT 676 1.1%
      10 Honda VFR 1200 673 1.1%

      Read more: http://www.visordown.com/motorcycle-...#ixzz1T7BAShCp

      Think a guy buying a 125 is tuning into the TTXGP? Oh that's right, you can't tune into the TTXGP...

      Yeah, this weekend was fun for you, awesome, but it's not going to change the motorcycle industry. In terms of the race community, all it's going to result in is a bunch of guys who want off-the-shelf race bikes getting all disappointed that they can't buy a Mission, or Brammo Empulse, and if they could they wouldn't spend the small fortune it costs for one when they could buy a gas bike off the floor.

      You have to look at this outside of your own personal interests (obsessions), I think, to see it clearly. I think the importance of Motorsports is grossly overstated. By Motorsports. (As someone who's ridden for almost as long as Richard... )

      Bill, considering that the Mavizen mission and the Brammo mission stated above are identical, plus the fact that Mavizen doesn't even have a contender that's run in, what, 2 years, and they've only sold maybe 5 bikes at most? (total guess based on comments from various industry guys), I'd say that the notion of running Brammo and Mavizen together as a "factory" kit-bike option is a pretty huge stretch. That, and again, comments that Mavizen wasn't able to keep up with technology. They simply don't have the resources to develop the bikes. Wish I could remember who said that, but I'm pretty sure I couldn't tell you their name anyway...
    1. Allen_okc's Avatar
      Allen_okc -
      they really need to put on one of those info mercials on TV - if they advertise hair cream and start selling the product. then brammo needs to do the same... everyone i ask about brammo have no ideal that they even exist... marketing requires advertisement... thats going to be the strong hold of selling the brammo motorcycle line...
    1. Warren's Avatar
      Warren -
      "considering the industry is in a sales-freefall mode. The most successful motorcycle ad campaign in history was the "You Meet the Nicest People on a Honda" ad, selling the Honda Cub."

      Ted scores again! In case you guys have been too busy watching electric motorcycle races to notice...the developed world's economy is in the tank. I live near one of the most affluent towns in America. Motorbikers here are in two categories...three decade, finance shell game winners on big BMW's....and their credit card, share cropper tenants on 125 cc and below scooters.
    1. DaveAK's Avatar
      DaveAK -
      Glad someone has all the answers.
    1. jazclrint's Avatar
      jazclrint -
      2 problems with your argument, Ted. I'm not saying it's not valid, just pointing out the flaws.

      1 major problem, those numbers you quoted are only for the UK sales for the first half of 2010. I knew something was up when the VFR1200F was 10th. VFRs are not big sellers in the US at all. Just go ask you're local Honda dealer. And, none of those 125s are available here in the US.

      Secondly, it seems you are trying to over lay general American attitudes towards motorcycle racing over what you perceive to be world wide sales of figures. I have consistently heard and read from journalists and motorcycle racers who go or are over seas that motorcycle racing is as popular there as the NFL is here. So, in fairness it would seem I am overlaying World or European racing attitudes over American sales figures (where 600cc supersports used to rein) and from my experiences as a motorcyclist and race fan over only the 13 years.

      I would also like to point out that every manufacturer that you listed above is in Superbike racing in several national series as well as on a world level, and all but BMW (yet) are in MotoGP, Moto2, and 125GP (and Honda has already released their Moto3 bike). If it wasn't worth doing it they wouldn't. That's all I'm saying.
    1. teddillard's Avatar
      teddillard -
      More detail here: http://www.wired.com/autopia/2011/07...ectric-racing/

      And yes, Bill. "The deal marks a departure for Mavizen, which developed its own turn-key electric racer based on the KTM RC8 but will now focus on building, or modifying, powertrains for other teams and manufacturers.

      “Just as AMG is to Mercedes-Benz, we want to be to electric motorsports,” Hussain said. “The emphasis will shift from complete vehicles to building powertrains — the motor, batteries and controllers.”


      On the sales numbers, my mistake, I'll correct that when I have a chance to look it up again. I was surprised, too, I figured the big sellers were Harley clones. On your points, I really can't figure out what you're saying, nor do I have much interest in getting into some argument about how important racing is to selling motorcycles.

      edit: See WebBikeWorld's numbers: http://www.webbikeworld.com/motorcyc...statistics.htm
      They just break out "Street Bikes", unfortch.
    1. frodus's Avatar
      frodus -
      Hey jazclrint, do you ever have anything constructive to say? or do you just enjoy spending 99% of your time posting on this forum to disagree with other people?

      I have a hard time following what your actual point is, other than finding SOMETHING to disagree with.
    1. DaveAK's Avatar
      DaveAK -
      Quote Originally Posted by frodus View Post
      Hey jazclrint, do you ever have anything constructive to say? or do you just enjoy spending 99% of your time posting on this forum to disagree with other people?

      I have a hard time following what your actual point is, other than finding SOMETHING to disagree with.
      Are you confusing jazclrint with teddillard?
    1. frodus's Avatar
      frodus -
      Quote Originally Posted by DaveAK View Post
      Are you confusing jazclrint with teddillard?
      hahaha, nice one.

      But no, referring to jazclrint.
    1. ZoomSmith's Avatar
      ZoomSmith -
      I think this was his point early on, but seems to have gotten lost in the scrum:

      It is my feeling that this weekend was huge. Now that the ICE guys have seen the lap time capable in such a short time, they will wait. there are ICE fans now that feel that the age of the electrics is just a matter of time.
      Perhaps we could all focus a little more on the positive?
    1. frodus's Avatar
      frodus -
      what's the topic? oh yeah, brammo and mavizen working together to grow the sport.
    1. teddillard's Avatar
      teddillard -
      Quote Originally Posted by DaveAK View Post
      Are you confusing jazclrint with teddillard?
      nice.

      Sorry Dave, but I'm calling it as I see it, and as I said at the outset, I mean this in the spirit of constructive criticism. I think both Brammo and TTXGP are waltzing along trying to spin left and right, and thinking that it's not having any impact on their bottom line credibility, and I think they're sorely mistaken. They're not going to be growing the sport if they have no credibility left.

      You wanna read positive stuff? Read my post about Mission.

      Now. I think I'll go off to play with my batteries.
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