Here is a link to an interview by RideApart with Mission Motor's President and "Chief Strategy Officer". Not too many specifics, but they talk a lot about their company's business philosophy. I found it interesting that they apparently do not intend to use motorcycle retail outlets to market and sell their bikes. It sounds to me like they plan to sell directly to the customer and provide any servicing by visiting the customer and working on the bike at their location, if needed (crash damage was mentioned). I have my doubts about this plan in the long run, though. Zero and Brammo were mentioned, as was Honda. Here is the article:

http://rideapart.com/2013/08/mission...For+Leather%29