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Thread: E-scooter political drama in Italy

  1. #1
    Senior Member
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    Aug 2010
    Pacifica, California
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    E-scooter political drama in Italy

    How to deal with your German competition in Italy: https://electricmotorcycles.news/kum...nt-of-piaggio/
    Richard - Current bikes: 2018 16.6 kWh Zero S, 2016 BMW R1200RS, 2011 Royal Enfield 500, 2009 BMW F650GS, 2005 Triumph T-100 Bonneville, 2002 Yamaha FZ1 (FZS1000N) and a 1978 Honda Kick 'N Go Senior.

  2. #2
    Senior Member Ted Dillard's Avatar
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    Sep 2017
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    This is more amazing free marketing than any decent brand should ever expect in a lifetime.

    Rent a hotel room or a garage bay or a storage container. Pull in your three or whatever bikes, and stake out there, a few blocks from the show. Post flyer handout people inviting customers to an amazing off-site event - reception, whatever. Invite the press to that as well. You'll get more action from that than any booth at any show.

    Don't ask me how I know. It'll just trigger the flashbacks of the NY Photo Expo again.

    ...of course, they're German engineers. I'm not holding my breath for any good solid guerilla marketing moves outta them... lol
    Last edited by Ted Dillard; 09 November 2018 at 1016.
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