From a BBC News article:

BSA is officially owned by Classic Legends, which India's Mahindra group of companies has a 60% stake in.

The joint venture has received support from the UK government, which awarded BSA a 4.6m grant to develop electric bikes, in the hope of creating at least 255 jobs.

"The lure of a classic British machine would appeal to a young buyer as well as a returning rider that wants to relive their youth," says Scott Lukaitis, a motor sports consultant.

"If they can find a way to capture the look and feel but offer it in a performance electric bike, they might have a winner."

Mr Mahindra told the BBC. that he hopes "this small venture signals the renaissance of the entire UK bike-building business".