View Full Version : Bell Custom Cycles announces first run of custom Brutus electric motorcycles in world

04 July 2012, 1042

via press release

Bell Custom Cycles announces first run of custom Brutus electric motorcycles in world
June 24, 2012, Las Vegas

Bell Custom Cycles, producer of hand-crafted custom Brutus electric motorcycles, has begun accepting orders for its first run of five motorcycles to be delivered in December 2012. Our made-to-last motorcycles are hand made in America, using American parts and suppliers. These are the first cruiser-style electric motorcycles available to the public anywhere in the world.

Riding a Brutus Motorcycle is simply different. Without the jarring vibrations and grumbling noise of a typical sport cruiser's internal combustion engine, barriers between the rider and his environment disappear while the performance and power remain. The landscape glides by from the seat of a Brutus instead of skittering to get out of the way.

Getting rid of the jolting vibrations caused by an internal combustion engine drastically reduces the wear and tear on the motorcycle and its rider. Brutus Motorcycles are high performance, long-lasting machines meant to drive 50,000 miles with minimal maintenance. Brake pads and tires will be the biggest items to replace. And with the largest battery pack available to an electric motorcycle, Brutus Motorcycles won't leave their riders worrying whether they'll get to their destination.

This is the first time in history that an electric cruiser-style motorcycle can be purchased by a member of the public. There have been plenty of concept motorcycles displayed behind ropes at shows but none was for sale. Brutus Motorcycles start at $45,000 for a well-equipped model. The price includes a weekend trip to the company's headquarters in Las Vegas, Nevada to sit down with the company's owners, Chris Bell and Gene Seymour, and customize each individual motorcycle to its owner.

Bell Custom Cycles was founded in 2010 by Chris Bell in Henderson, Nevada. The company developed and built the patent pending Brutus line of electric motorcycles and has continued research and development. Gene Seymour, of Tacoma, Washington, joined the company in 2012 to continue improving future advancements in our technology systems, drivetrains and the Brutus brand. High end, exclusive, and low production are very descriptive of our philosophy, this insures every hand crafted Brutus will last for generations to come and leave our facilities with the most up to date technology. Add to this a dedication to classic American styling and we have obtained our goal of building timeless unique machines that survive the test of time.

As long time motorcycle riders we understand the changing needs of the riding community and stand behind our products 100%. We also believe it is time to make conservation cool again, bring back American made products and help save the planet one ride at a time.


For media inquiries, contact:

Chris Bell
Founder and President
Henderson, Nevada

Gene Seymour
Founder and Chief Technology Officer
Tacoma, Washington

04 July 2012, 1101
Wholly and completely awesome!

04 July 2012, 1314
Yea, I am digging it too.

ARC EV Racing
04 July 2012, 1447
That's a nice looking machine, and I'm usually only interested in full fairings! I like how the brand's being presented too, that sort of thing makes a big difference to buyers when new technology is so transient. Best of luck.

04 July 2012, 1454
Prices start at $45,000? That will limit the potential market some.

04 July 2012, 1508
I noticed that too. The specs do not mention range and such. Is this for the Tesla crowd?

04 July 2012, 2200

Range on these custom bikes are going to be determined at the completion of each custom build. But with packs in the ~15kwh+ range will be over 100 miles even at freeway speed. We will be doing demos with the new production models shortly and will post lots of good stuff up here for our friends.

As for pricing, like most of the high quality custom motorcyle builds, high quality does not come cheap. On the flip side you will not find a Delta Q on one of these bikes. We are only going after the cream of the componet crop.

05 July 2012, 0527
:confused: so where are they hiding the batteries and what type???

Square Wave
05 July 2012, 0602
Congratulations Chris and Gene!