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View Full Version : Polaris Acquires Brammo Motorycle Business



Shineysideup
15 January 2015, 2314
http://insideevs.com/polaris-buys-electric-motorcycle-brammo/

and here:

http://www.businesswire.com/news/home/20150115006426/en/Polaris-Acquires-Electric-Motorcycle-Business-Brammo#.VLhMfct6jqB

Richard230
16 January 2015, 0825
And another article: http://cleanrider.com/end-brammos-empulse-enertia/

yankee1919
20 January 2015, 1101
Wow! Polaris is going to do electric? Looks like there going to hunt down HD.

Richard230
20 January 2015, 1525
Wow! Polaris is going to do electric? Looks like there going to hunt down HD.

They do seem to have H-D in their sights. Just look at what they did with Victory and Indian. Polaris really seems to want a piece of the H-D market and are going head-to-head with them. Perhaps this will also mean that they will develop a Brammo electric sport bike and/or cruiser and get established in the market before H-D's board (the one that dumped Buell) can make a decision on what, if anything, to do with the LiveWire project.

Richard230
22 January 2015, 1545
Another article here, along with more comments and speculation: Polaris buys Brammo bike business, will build own electric motorcycles (http://www.autoblog.com/2015/01/22/polaris-buys-brammo-electric-motorcycles/)

Richard230
23 January 2015, 1541
Now the details of the sale and the future of Brammo are starting to come out: The heart of Brammo will remain - News - MailTribune.com - Medford, OR (http://www.mailtribune.com/article/20150122/NEWS/150129849)

emc
27 February 2015, 1221
Interesting... I wonder how quickly Polaris will build a model.

Richard230
27 February 2015, 1514
Interesting... I wonder how quickly Polaris will build a model.

They say they will introduce an electric motorcycle later this year. Apparently it already has a name: Victory Charger.

All of the speculation is on what style of bike it will be. My money is on a cruiser, but some people think the first model will be a re-badged Brammo Empulse. :confused: