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BrammoBrian
19 October 2010, 0650
Well, after much delay and a slipped story before the embargoed release date, here's the real story on the Enertia Plus, our follow-on to the Enertia. You guys and gals wanted more range... now you got it! ;)

http://hellforleathermagazine.com/2010/10/brammo-enertia-plus-double-the-range-not-double-the-price/

http://green.autoblog.com/2010/10/19/2011-brammo-enertia-plus-doubles-down-on-distance-with-80-mile-r/

Hope you guys enjoy the little video we filmed in San Francisco! I'll have to post a "making of" video at some point...

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electrician
19 October 2010, 0720
Wow, Brammo is certainly heading in the right direction!

teddillard
19 October 2010, 0723
New battery technology, same air-cooled Enertia motor, a $2500 upgrade incentive to Enertia owners. Brammo gets A+ for customer support in my book.

Brammofan
19 October 2010, 0739
Looks fantastic, Brian. Yet another one, outta the park.

Richard230
19 October 2010, 0804
That is really an substantial improvement to the model in only one year. Can you imagine where IC motorcycles would be now with that type of development and upgrades in one year? I would have a real reason to buy a new motorcycle every year - instead of just buying them for their bold new graphics. :rolleyes:

BrammoBrian
19 October 2010, 0807
New battery technology, same air-cooled Enertia motor, a $2500 upgrade incentive to Enertia owners. Brammo gets A+ for customer support in my book.

Thanks, guys. I know it sounds cheesy, but we really wouldn't be able to do this without all the input from active discussion on boards like this. You all likely have more influence in this burgeoning industry than you know... ;)

billmi
19 October 2010, 0928
Very nice :-) Will the Enertia Plus replace the Enertia, or will there be 3 models from Brammo now?

The video looks like it was a fun shoot. Good location to show urban commuting with real hills.

The backdrop looks vaguely familiar - http://www.elmoto.net/showthread.php?487-A-Trip-Down-Market-Street-in-1906&highlight=cable

ElMotoMike
19 October 2010, 1019
Other links:

Brammo Announces the - 2011 Enertia Plus - an Electric Motorcycle Which Can Travel up to 80 Miles (128 Kilometers) on a Single Charge and Costs $8995. (http://www.businesswire.com/news/home/20101019005649/en/Brammo-Announces---2011-Enertia---Electric)

Brammo Enertia Plus doubles the range but not the price tag (http://latimesblogs.latimes.com/greenspace/2010/10/brammo-enertia-plus.html)

BREAKING: Brammo Launches 2011 Enertia Plus Electric Motorcycle, Doubles Range (http://www.allcarselectric.com/blog/1050571_breaking-brammo-launches-2011-enertia-plus-electric-motorcycle-doubles-range)

Brammo’s Newest Electric Motorcycle, The Enertia Plus, Gets 80 Miles Per Charge (http://techcrunch.com/2010/10/19/brammo-enertia-plus-ev-motorcycle/)

Brammo Enertia Plus Electric Motorcycle Goes 80 Miles on a Single Charge (http://www.fastcompany.com/1696287/brammo-enertia-plus-travels-twice-the-range-as-the-original)

jazclrint
21 October 2010, 1626
Important people read what I say!? I've doomed us all!

Anyway, when I heard about the Plus I got very excited! I still want an Empulse because most of the commuting I do is 60-70mph. But you guys just knocked it out of the park by doubling the range. Before the range wasn't really far outside of my commuting range on a bicycle. Now, it's a serious choice! Awesome job!

BrammoBrian
22 October 2010, 0804
Important people read what I say!? I've doomed us all!

Anyway, when I heard about the Plus I got very excited! I still want an Empulse because most of the commuting I do is 60-70mph. But you guys just knocked it out of the park by doubling the range. Before the range wasn't really far outside of my commuting range on a bicycle. Now, it's a serious choice! Awesome job!

Awesome! Thanks for the "attaboy". With so many haters (or the mis-informed) out there, it's nice to hear some positive comments from time to time! ;)

teddillard
22 October 2010, 0912
Awesome! Thanks for the "attaboy". With so many haters (or the mis-informed) out there, it's nice to hear some positive comments from time to time! ;)

There's no such thing as a hater. Merely the temporarily ignorant. :D

Seriously, this is soooooo similar to what I saw throughout the '90s and '00s "digital revolution" of photography. Ultimately, everyone I've ever talked to has converted to digital... I cannot, though, can not over stress the importance and power of the actual experience- whether we're talking shooting a digital photo or riding an electric bike. All the "green carbon save money" talk in the world won't grab someone by the ... uh ... soul. ;) As a buddy of mine is fond of saying, get 'em to commit to the principle, then reel 'em in on the details! ...and all it takes is one ride for that commitment.

Richard230
22 October 2010, 1443
I dragged my feet for years before going to a digital camera two years ago. At one point, everyone was giving me their old 35mm film and I used up every last roll before my daughter gave me a Cannon mini-camera for Christmas. Now I am thrilled with the camera. Not only does it take much better photos than my film camera, it is smaller, lighter, has a telephoto lense and I can take as many photos as I want and only have to print out the good ones. It used to be that many of my photos were just so-so, but I never knew that until I got them processed and printed. By then I had spent money and wasted resources printing lousy photos. I hate to say it, but digital cameras are a real improvement.

teddillard
22 October 2010, 1546
Yeah, we used to sell 'em, and I mean the $25K and up ones, by setting it up and just handing it to the photographer. The looks you'd get were priceless. They'd be baffled, they'd ask what to do. You tell em to point the thing and take a picture. After that, it was just a matter of figuring out which one they were going to get.

The cameras were incredibly expensive. They were notoriously flakey... fairly reliable, but constant coaxing was necessary. The performance in many cases really wasn't that great, especially compared to today. The photographers who bought the systems were convinced it was the future, and that they wanted to get into it sooner rather than later. They, after making the switch, became evangelists themselves.

Sound familiar? :D

Richard230
22 October 2010, 1753
Yes Ted, it does sound familiar. But this time I am at the beginning of the technology, instead of at the end - when it works well.

eronsilva
22 October 2010, 2336
In the first decade of the twentieth century, the pioneers attempting to achieve the flight of a heavier-than-air machine were familiar with the state-of-the-art technology of the time. Santos-Dumont, the Wright dudes, etc. And they did not have internet... I feel great to be a tiny part on this first wave, and less from its eco-friendliness than for a desire to make a statement towards an oil-dependance free Israel - after all, I live in the receing end of the firecrackers our neighbours buy with their oil revenues...

Brammofan
23 October 2010, 0432
Ted - the comparison to digital cameras is great. I'm going to steal it from you. And you should put it in a certain literary masterpiece.

teddillard
23 October 2010, 0523
Yes Ted, it does sound familiar. But this time I am at the beginning of the technology, instead of at the end - when it works well.

Be careful. It gets habit-forming. :D

Richard230
07 November 2010, 1414
Here is another short article about the Brammo Enertia Plus by Ultimate Motorcycling. Not much new, but it has some very nice photos of the new model and its colors:

http://www.ultimatemotorcycling.com/2011-bramo-enertia-plus-preview

chdfarl
07 November 2010, 1558
To Brian: Whats up with the mx style forks and larger front wheel on the Enertia. It seemed dirtbike like, then when i saw the Nov. Motorcyclist Magazine where it was tested beside the zero i found it hard to ignore. Was your intent with that model a street bike that could be used on light off road areas. Or was it some other design issue.

BrammoBrian
16 January 2011, 1850
To Brian: Whats up with the mx style forks and larger front wheel on the Enertia. It seemed dirtbike like, then when i saw the Nov. Motorcyclist Magazine where it was tested beside the zero i found it hard to ignore. Was your intent with that model a street bike that could be used on light off road areas. Or was it some other design issue.

There are a few reasons the Enertia has the size wheels/tires it does.

1. Good options in these sizes for street,80/20, and dirt tires from multiple manufacturers.
2. Helped meet some ride quality and handling requirements.
3. Support the aesthetic role of the bike as a durable urban commuter.

I can understand that some would prefer to see a 17" supermoto sized front wheel, so maybe we'll offer an option like that in the future...

The Enertia is definitely fire road and light trail capable. We did much of our initial testing on off-road trails to accelerate wear and tear on components. The bike below, built for a movie, is just a stock Enertia with some knobbies, longer travel, and bark busters. This would not be difficult for a customer to do if they were inclined to do some trail riding.

http://i393.photobucket.com/albums/pp17/wisdesign/SAM004.jpg

Testing photos:

http://i393.photobucket.com/albums/pp17/wisdesign/photo4-1.jpg

http://i393.photobucket.com/albums/pp17/wisdesign/photo.jpg

http://i393.photobucket.com/albums/pp17/wisdesign/photo3-1.jpg

BrammoBrian
16 January 2011, 1853
By the way, here's a sneak peak of some accessories that will be up on our online store soon. Givi lockable hard bag storage system, center kickstand, and "Velocita" graphics package courtesy of Sirlin Designs...

http://i393.photobucket.com/albums/pp17/wisdesign/IMG_6900.jpg

http://i393.photobucket.com/albums/pp17/wisdesign/IMG_6912.jpg

teddillard
17 January 2011, 0445
When are we gonna get clipons and rearsets? :D

http://l23.sphotos.l3.fbcdn.net/hphotos-l3-ash2/hs035.ash2/35095_1560181803982_1218396040_31576410_7613829_n. jpg

BrammoBrian
17 January 2011, 0800
Ted,

You can get them anytime... just buy a set and stick them on! Here's what we did a couple of years ago as the first electric bike ever prepared for the TTXGP (promotion, not racing).

http://2.bp.blogspot.com/_ufuGz328MMM/SKRbyTB20II/AAAAAAAAB7I/TinDWV83Gb0/s1600/Bike%2BPictures%2B6.jpg

http://2.bp.blogspot.com/_ufuGz328MMM/SIkGPg8kqKI/AAAAAAAABjI/9B4a3Y2pCVA/s1600/Enertia_TTXGP_3.jpg

teddillard
17 January 2011, 0815
woah, badass! (your handgrips didn't match back then either! lol! they look just like mine...)

jazclrint
17 January 2011, 0944
That's pretty cool looking. But there's no way to move the pegs back, is there.

Oh, and the Givi luggage and graphics is a real nice touch.

BrammoBrian
17 January 2011, 1047
That's pretty cool looking. But there's no way to move the pegs back, is there.

Oh, and the Givi luggage and graphics is a real nice touch.

You could bolt on a custom rear set to the mounting holes for the "Brammo" aluminum side cover. We've got an engineer in the group who's already got these designed and is DYING to get some made. Maybe this is the excuse he's been looking for... something wrong about a factory cafe racer though...

Nice catch on the grips, Ted. I didn't even notice that. I think we got that fixed before the bike was shown publicly. ;)