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Thread: H-D to go public with their LiveWire electric motorcycle brand

              
   
   
  1. #1
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    H-D to go public with their LiveWire electric motorcycle brand

    Motorcycle.com has just published an article regarding H-D going public with their LiveWire electric motorcycle company. Here is their financing plan, which frankly I don't really understand:

    ABIC will put in $400 million (held in trust, pending no redemptions from its shareholders), with Harley-Davidson and Kymco each investing $100 million. Harley-Davidson will retain a 74% equity interest in LiveWire. ABICís shareholders will hold 17.3% equity, with Kymco holding about 4.3%. ABICís founders John Garcia and Michele Giddens will also hold about 4.3% between them. Jochen Zeitz, Harley-Davidsonís chairman and chief executive officer, will hold the same positions with LiveWire for up to two years following the transaction, with Ryan Morrissey serving as the companyís president.

    And here is a link to the long article regarding this story should you want to try to know more regarding this business and financing plan. To me it sounds like a huge amount of spin. Enough to make the LiveWire take off like a helicopter.

    https://www.motorcycle.com/features/...owertrain.html
    Richard - Current bikes: 2018 16.6 kWh Zero S, 2016 BMW R1200RS, 2011 Royal Enfield 500, 2009 BMW F650GS, 2005 Triumph T-100 Bonneville, 2002 Yamaha FZ1 (FZS1000N) and a 1978 Honda Kick 'N Go Senior.

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    My question is that is this the best HD can do after eating and digesting Alta?
    Current rides: 2013 Suzuki GSX600R, '96 Honda Ohlins VFR, '03 Cannondale C440R, '03 Cannondale Cannibal, '06 Yamaha 450 Wolverine 4x4
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    Quote Originally Posted by Stevo View Post
    My question is that is this the best HD can do after eating and digesting Alta?
    Your guess is as good as mine. And my guess is that H-D is squeezing the LiveWire project for everything it is worth to finance further development of their money-making ICE V-twins.
    Richard - Current bikes: 2018 16.6 kWh Zero S, 2016 BMW R1200RS, 2011 Royal Enfield 500, 2009 BMW F650GS, 2005 Triumph T-100 Bonneville, 2002 Yamaha FZ1 (FZS1000N) and a 1978 Honda Kick 'N Go Senior.

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    Quote Originally Posted by Richard230 View Post
    Your guess is as good as mine. And my guess is that H-D is squeezing the LiveWire project for everything it is worth to finance further development of their money-making ICE V-twins.
    As a former Wisconsinite...Yeah, you betcha!

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    Here is another article regarding this deal and the hoped-for LiveWire company's future. If you ask me, these guys are dreaming:
    https://www.revzilla.com/common-trea...-in-five-years
    Richard - Current bikes: 2018 16.6 kWh Zero S, 2016 BMW R1200RS, 2011 Royal Enfield 500, 2009 BMW F650GS, 2005 Triumph T-100 Bonneville, 2002 Yamaha FZ1 (FZS1000N) and a 1978 Honda Kick 'N Go Senior.

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    I grew up in Wisconsin. Went to the Harley plant on a school field trip. They were antiquated even then. Harley customers are all about nostalgia. They would have more success bringing out a steam powered Harley.

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